In this article I wanted to share with you what I have found from consulting with dozens of small business owners on Google Adwords.

During the last 6 years, we have consulted with small businesses routinely who have set up an Adwords campaign and have just about given up on this medium. Usually the complaints include things like:

>I receive lots of clicks (which costs tons of cash), with very little to show for it. >I really have no clue what I am doing on Adwords ? it is too complicated. >I do not understand how to set up Analytics or conversion >I have a good set of keywords in my campaigns, but I seem to get too many clicks, for no leads. >I have set everything up, but I don?t see my ads anywhere.

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